Handmade in South london
Every scrunchie is designed and crocheted by hand by Bella, from her home studio in South London - no machine can replicate crochet, so every piece is made by hand, stitch by stitch.
Over 1,550 Stitches Per Piece
Each scrunchie takes around two and a half hours to make from start to finish, with the elastic band handmade and every label hand-stitched on.
Fair & Small-Scale Making
Knotts Studio was built to shine a light on garment manufacturing - championing fair, human-made processes in an industry where machine production is often the norm.